+ Behavioral Science Training

MY DEGREE IN PSYCHOLOGY INCREASES THE DEGREE TO WHICH YOUR ADVERTISING GENERATES RESULTS Holding a degree in psychology, I have been trained in behavioral science. This background has given me a keen understanding of behavior and motivation. The ability to identify the underlying need a product meets, and to implement powerful strategies to direct behavior, makes all the difference in terms of results.

+ Digitial Certification

TRAINED IN THE LATEST DIGITAL TOOLS TO MAXIMIZE RESULTS As a certified website designer, I have been trained in the latest digital tools to communicate impacting messages in the most effective media for each situation. I am fluent in HTML, CSS, Dreamweaver, Photoshop, illustrator, InDesign, Final Cut, Final Draft, Microsoft Office, Mac OS, Windows.

+ Guerilla Tactics "Black Belt"

INNOVATIVE, HIGH-IMPACT STRATEGIES TO MAKE YOUR BUSINESS FISCALLY FIT Traditional methodologies do not always offer the most effective solution. Where others stop…is where I am only beginning. I develop creative, cost-effective powerful solutions to fit every budget and need. I am quick to respond to challenges and have a track-record of getting results cost-effectively, in diverse markets, and in tough economic conditions.

+ Communication Expertise

SUCCESSFUL OUTCOMES REQUIRE IMPECCABLE COMMUNICATION My communication background is extensive and includes having been the director of marketing & communication for a national company overseeing 60+ markets, an award-winning advertising agency senior copywriter, an advertising agency senior account director, the community relations representative for a hospital, senior research analyst for a marketing research firm, served as a congressional intern, and I’m a published writer, a certified website designer, and a PMP certified project manager. This background enables me to communicate in the most effective manner and medium for each situation and stakeholder group.